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The Job of Ad Ops
From Visually .
Programmatic Post-Bid
What is Post-Bid? Post-bid allows a publisher’s demand sources to compete in on…
passback ad tag
Passback Ad Tag
How do I setup a passback ad tag? When you serve multiple ads from different ad…
What is a Header Bidder Wrapper and How Does it Work?
What is a header bidding wrapper? A wrapper, also referred to as a container or a …
Different Deals versus public (RTB) auctions
Preferred deals offer the following advantages over regular RTB buying on public e…
Header Bidding vs Waterfall
Header Bidding vs Waterfall: How the Two Revenue Optimisation Hacks Differ
What is a Waterfall? Waterfall setup, quite simply, works like this: A ladder of n…
Digital Advertising
The Online Advertising Value Chain
This is a simplistic view of the industry, but it does enable us to understan…
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